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Butch_Stearns's Blog

by Butch_Stearns from Dedham

Last Post 5 days Ago


During this Bruins Canadiens playoff series the boards at the TD Banknorth Garden have had several advertisements painted on them displaying Canadien business's during the Bruins home playoff games. So Bruins owner Jeremy Jacobs decided to take Canadien money from sponsors of the team his team was playing against. This is clearly within his right to do, but is it wrong overall?

There are several ways to look at this. If the ads weren't sold all season and Canadien company's want to buy them for the playoffs why can't Jacobs sell to them. Bruins sponsors had the same opportunity to buy them, why didn't they support the local team? It's the same for tickets. The reason why there were so many Canadiens fans at the Garden these past two games is because the tickets were available in the first place. Why didn't Bruins fans sell out the Garden?

The truth is that hockey's popularity is at an all-time low and the Bruins , even in this hockey tradition rich town, have suffered along with that. There's also the Boston championship factor. The Patriots and Red Sox have set the bar so high that it's hard for the average Boston sports fans to get excited about the Bruins until they win at least one playoff series.

But back to the ads. While it's clearly within Jeremy Jacobs rights to sell these ads to Canadien companies, I do think this is wrong. The Bruins players probably haven't stopped to think about it enough to care, but if they did, or if it was pointed out to them how do you think they would feel? How would you feel? Then there's the history factor. Would this have ever happened during the 70's or 80's when Bruins Canadiens were at a fever pitch? Probably not, because all the ads would be sold, but even if they were available it would have been sacrilegous back then to do so. It would be like the Red Sox displaying an "UTZ potato chips" ad or other New York Yankees sponsor ad in Fenway when the Sox were playing the Yankees. Would that fly right now? How about a Jets ad in Foxboro? or even worse, Colts?

So this brings us to our poll question:

Canadien ads on Bruins boards at the Garden? Click here to weigh in!

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Member Comments Total Comments: 21
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shanniesdad
Apr 16, 2008 | 6:54 PM

It is Jacobs building and within his rights to sell ads to whomever but it is LOW CLASS. The reasons the tickets were available to Montreal Fans is Bruins fans are still waiting for the Bruins orgainization to show they want to win, not count dollars. I was a season ticket holder for 20+ years and gave them up when Jacobs and Sinden were more concerned with saving money then putting a good product on the ice. It looks like they may be on the right track with the young players they have now, but it is going to take more of an effort PR-wise to get the place full again, and selling out to Les Habs is NOT the way to do it!

southendjohn read my blog
Apr 16, 2008 | 11:05 PM

Wake up and smell the coffee. Sports are about Money, plain and simple. We see a ton of ads we don't like (never mind I don't want to see the ads AT ALL). If the game is going to be shown in canada, let them advertise...

wmcginty read my blog view my photos
Apr 16, 2008 | 11:15 PM

It shows you that the most important thing about Pro sports is a fat bottom line not the success of the team on the field, court or ice.

As far as the other teams, each one has a postition within there staffs to create non traditional revenue streams. enough said

HABS1
Apr 16, 2008 | 11:34 PM

Hey Butch!

First off, I think that Jacobs has the right to put any advertising he wishes on the boards of his rink.
Secondly, are Canadian ads so surprising when you ask yourself this: Who is one of the major corporate sponsors of the Bruins? Give up?? It's TD Banknorth.....as in TD Banknorth Garden....as in TD.....Toronto Dominion, one of Canada's largest banks!! Yes, A Canadian institution has given the Bruins a boat-load of money to gain naming rights for the Banknorth Garden! So I guess a few more ads on the boards for Canadian companies shouldn't be all that shocking.
Yes, you guessed it, I'm a Canadian! That's C-a-n-a-d-i-a-n NOT C-a-n-a-d-i-E-n.....although if you were writing in French this would be entirely correct.
I find it dismaying that you did not even know the proper English spelling of the collective name of your neighbors to the north!
By the way....whatever is on the boards in the Garden will not matter much very soon, because the Bruins will be done hockey for this year!

jdrinboston
Apr 16, 2008 | 11:36 PM

I'm as critical of Jacobs as anybody, but I wonder if he really had a say in the matter. Both Bruins home games were broadcast nationally on the CBC in Canada, with no national network in the U.S. picking up the game. During NBC games in the US, a handful of ads are swapped in to accomodate national advertisers. Is it possible that the NHL's contract with the CBC allows a handful of Canadian ads to be put on the boards during games that are televised nationally in Canada, but not in the U.S.? If that's the case, Jacobs might not have had a choice.

Hockey_girl77
Apr 16, 2008 | 11:38 PM

It wasn't just the two ads, Butch, there were more, one in French. I was at the game, along with 1/2 of Montreal, and they had a big message on the Jumbotron about "How nobody comes into our building and pushes us around"; well it looked like a rink in Quebec! What's next, ads for the YES network at Fenway? They should draw a line between profit and pride, looks like the Bruins lost theirs.

terriers08
Apr 17, 2008 | 9:07 AM

Butch,

First off, unless you are talking about the Montreal franchise, "Canadian" is the word you are looking for.

Hockey is more Canadian than America. Historically, that is just the way it is.

Would there have been ads for Canadian-based companies back in the glory days of the Boston-Montreal rivalry? No. But that is due to the fact that for decades, no ads ever appeared on the boards.

Who cares? The players come from all over the world. It's not like they grew up hating Montreal's hockey team. How many fans, players, coaches, etc. even noticed the ad or knew what it meant? And even if they knew what the ads meant...what difference does it make?

Sorry, man I usually agree with you but I think you are making a big stink out of something that isn't even worth mentioning. Maybe you should be complaining that the B's can barely (or in the case of Game 4, never) get the puck in the back of the net.

PWW25
Apr 17, 2008 | 9:57 AM

The ads are not placed locally, but are sold and placed by the league. The league controls several dasherboard positions for the playoffs, and have the right to sell them to any sponsor they choose.
Butch could have asked that simple question to representatives at the Garden to get the answer.

Chopp143 read my blog view my photos
Apr 17, 2008 | 10:36 AM

The bottom line is the Jeremy Jacobs has been one of the least productive owners in Boston sports and we the fans have had enough. The product on the ice stinks. Harsh words but despite their best efforts this team is average at best. When the Bruins put a product on the ice that is worthy of support the Boston sports fans will return.

FoxFan67 read my blog view my photos
Apr 17, 2008 | 11:48 AM

You hit it right on the nose Chopp. I grew up in a hockey family, spent many of my high school days at the Garden. It was a blast going to the games. Even when they were on the top, we could still get tickets, none of this coporate crap.
Then came Mr Jacobs, it was like a hellium balloon with all the air being sucked out.
I was in shock watching the games the other night, with all the Montreal fans in the Garden....Mr Jacobs should be ashamed of himself. As for your question Butchy, NO CANADIAN ADS.

JaredJ
Apr 17, 2008 | 11:51 AM

Butchy!

I am 100% with you on this one. While I understand it is the right of the Bruins organization to sell ad space to whomever they wish, it is appaling to me that a Montreal radio station and Pizza Restaurant were advertised on the boards in Boston. I think it's a pathetic slight towards local loyalty and pride. I highly doubt we are going to see the Greatest Bar or WEEI advertised in Montreal tonight and if we were Montreal fans would be just as appalled. I have never seen this happen before.......

As for the sponsorship on the Boston Garden, the Bank has a local presence through asquisitions it made so that argument is invalid. It's the same with Air Canada, local presence.

What did bother me most however was the sad state of affairs the Bruins are in. The two games played here might as well been in Montreal. I know the popularity of hockey may be down overall in the US however if the Bruins just put a good product on the ice, spent the money, showed commitment to Boston and stop alleniating the fans, we would be there in full force. There are a lot of us who have given up (former season ticket holder) however would come back if they just showed that the fans mean something to the Organization. ala, Red Sox, Celtics, and especially the Patriots.

bugsy48000 read my blog
Apr 17, 2008 | 4:26 PM

We all know that Mr. Jacobs is a business man first, and the owner of a pro sports team second.
That's why you will never see this kind of thing at Fenway or Foxbourgh. They are owned by sports fans first, and business men second.
Thank You

JuneInMA read my blog view my photos
Apr 17, 2008 | 5:52 PM

First, to the folks commenting on Butch's spelling/grammar...go back and read your own posts very carefully. If you are going to talk about someone else's spelling/grammar, you better make sure yours is impeccable.

As far as the Bruins: If he wants the maximum revenue to fatten his pockets and he was smart, he would start by putting a quality team out there and the money would magically appear. When you know a person is all about money, you can't expect that morals or loyalty are going to be present. He has shown what he is and he is not sorry about it. The reason you won't see this at Fenway or Gillette Stadium is because those owners have achieved a level of fan loyalty and revenue that they would not risk upsetting. Red Sox and Patriots fans would not let that slide EVER. The Bruins are going to need a new owner (like the Red Sox did) before they can be returned to the golden days they once enjoyed.

Bostonfan
Apr 17, 2008 | 6:08 PM

Butch it was a pizza ad and a sports talk show ad whats the big deal? I could see if it was a Canadien fan club ad or something. The Red Sox have Japanese ads all over Fenway Park and all they just have 2 players from Japan and the Bruins have more players on thier roster from Canada than the United States so really what is the difference? I'm sure they got paid good money. Maybe Fox News and more places around here should have put advertisments there instead and we wouldn't have that problem and if that was the case then that was a good move by him.

Butch_Stearns read my blog view my photos
Apr 17, 2008 | 9:40 PM

Great stuff guys and gals.

shanniesdad
Apr 17, 2008 | 11:05 PM

First: The Japanese ads are different: What team do the Red Sox play against from Japan? People from Japan are watching to root for the Sox and their Japanese players.
Second: I gotta hand it to Jacobs, he got the TD Garden looking like the Montreal Rink so the Bruins players would be comfortable playing there tonight! How else do you explain their demolishing of Les Habs?
HOW ABOUT THEM BRUINS!

Jeff_I read my blog
Apr 18, 2008 | 11:33 PM

Who cares?

I'll take any kind of currency to sign Marian Hossa in the offseason.

Rock0408 read my blog
Apr 20, 2008 | 6:56 PM

I don't know why anyone is surprised. As an avid fan, one thing has become increasingly obvious over the last few years: as long as there is money going in their pockets, who cares what the team does on the ice.

ahumbleman read my blog view my photos
Apr 21, 2008 | 11:20 AM

I was at game six on Saturday, and the Bruins fans vastly outnumbered Candadien fans. The atmosphere throughout the whole game, and particularly the third period was phenomenal. Claude Julien should get Coach of the Year for the job he's done with this team, a team that was picked to be one of the worst in the league, and has pushed the East's best team to a game 7. The work ethic of this team is and will continue to win fans. The problem is that hockey has not received a lot of national exposure, and when you have a network like NESN deciding to broadcast a meaningless spring Sox-Yankees on its flagship station and relegating a do or die Bruins playoff game to NESN plus, you lose a lot of opportunities to attract fans.

GraniteState2008
Apr 25, 2008 | 11:20 AM

Way to stay focused on THE issue Butch...I believe the game was a little more important than the ads on the boards...but that's just me.

The Patriots play at Gillete Stadium and Gillette was bought by Procter & Gamble - based in Cincinnati - so I am guessing that Kraft needs to change the name of the stadium? I mean Butch - they are sending $$$ to Cincy and we can't have that, right? C'mon...and also learn to spell Canadian...

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Butch_Stearns

Got an opinion? I'd love to hear it....I've got a few myself and there's a pretty good chance you don't agree with some of them, so let's hear from you.

Member Since: 10/17/2006