Mark_Ockerbloom's Blog

In a desperate attempt to find the person of their dreams, five men and five women in Australia are seeking help from a higher power... a billboard. It's a nationwide campaign created by Bea Obradovic, herself a single, who's been on a seemingly endless search for Mr. Right. "I decided it was time for some drastic action," she said. "I wanted to come up with an idea that was original, fun, and that would help me and other single people find a partner, but at the same time support people who are less fortunate than us." On one billboard, fellow singles Murray Scarce and Lauren George are seen sitting back-to-back, smiling, with their fingers crossed. Passersby, who want to give it a try with the bachelor or bachelorette pay $15 to contact them or $10 to send them a virtual gift with all the money going to The Cure Cancer Australia Foundation and Heartkids Australia.

Pretty interesting concept and one that could certainly be a win-win for all involved. Tens of thousands of people will see the billboards, it's likely hundreds will respond, but will there be one true love in the bunch? Who knows? But I say it's worth a shot, what do you think?